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SUNNYVALE, Calif., Sep 20, 2007 (BUSINESS WIRE) --

Leadis Technology, Inc. (Nasdaq:LDIS), today announced the appointment of Excelpoint Technology Ltd and Answer Technology Co., Ltd as new distributors. Leadis expects to broaden its company sales channel, bringing more local technical support to customers in the Asia Pacific region. Additionally, Leadis also announced retaining current distributor Weikeng Industrial Co., Ltd as part of its latest distribution expansion drive.

"Leadis' selection of these top regional distributors extends our sales footprint in Asia, providing us with increased sales opportunities, wider customer base coverage and support," said Paul Novell, Executive Vice President of Sales and Marketing of Leadis Technology. "With Leadis' careful selection of local representatives, we will be able to continue to provide our customers with world-class customer and technical support."

Established since 1987, Excelpoint Technology has emerged as one of the premier distributors in Asia. The company is known for its strong technical support of customers by providing time to market reference designs and solutions. Leadis will be represented by Excelpoint in China, Hong Kong, Korea, ASEAN, India, Australia and New Zealand.

"Excelpoint's strong presence in existing and emerging applications and products, such as digital LCD TVs, portable media players and mobile phones, platforms and accessories will be an advantage for Leadis," said Albert Phuay, Chairman and Group CEO of Excelpoint Technology. "In addition, our extensive network in Asia will allow us to open doors for Leadis to create and develop more opportunities."

Founded in 2000, Answer Technology has built a stellar reputation by developing a talented and dedicated technical staff to support customers in Taiwan. "We are pleased to be selected by Leadis as its distributor for Taiwan. Answer Technology will leverage its broad customer base and strong customer relationships to grow demand creation revenue," said Mark Lee, President of Answer Technology.

Lastly, to reinforce coverage in the Greater China region, Weikeng Industrial will continue to provide its reputable excellence in technical sales, logistics and support. "We are excited to extend our partnership with Leadis and provide more opportunities to our customers in China," said Stan Chi, President and COO of Weikeng Industrial. Founded in 1977, Weikeng is one of the most established distributors in the electronics components industry in Greater China. Weiking Industrial will represent Leadis in China, Hong Kong and Taiwan.