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SUNNYVALE, California – April 21, 2008 (MARKET WIRE) – Leadis Technology, Inc. (NASDAQ: LDIS), an analog and mixed-signal semiconductor developer of color display drivers, power management ICs, LED drivers, and audio ICs for mobile consumer electronic devices, today announced volume production of the LDS285, a 16M color QVGA TFT LCD Driver IC with PowerLite^TM DBC technology. Leadis also announced it has shipped over 1 million units of the LDS285 to a top tier cell phone manufacturer.

The LDS285 is the first production LCD Driver to incorporate Leadis’ PowerLite^TM Dynamic Backlighting Control (DBC), a feature that greatly reduces power consumption of the display module – enabling longer battery life for all battery powered portable devices. Leadis’ DBC algorithm enables power savings of up to 50% in the LED backlight unit over standard commodity LCD driver ICs.

“We are very pleased to achieve this significant milestone with an industry leading innovative product for the mobile phone market,” said Keeho Kim, General Manager of the DDI Business Unit for Leadis. The LDS285 is the initial vehicle for our PowerLite^TM DBC technology and we expect the volume ramp to continue as more customers adopt the solution. ” Customer interest for this technology has been significant and we intend to make PowerLite^TM DBC a standard offering in all our LCD drivers. Combined with our other power savings technologies, such as our charge pump LED driver with the PowerLite^TM regulator, Leadis brings a complete low power solution to the portable device marketplace.”

Detailed features: the LDS285 is a single chip LCD driver IC for the 16M color QVGA a-TFT LCD small panel display market. It carries unique features such as PowerLite^TM DBC (Dynamic Backlight Control) for power savings on the LED backlighting unit of up to 50%. It also provides true 16M colors with 256 gray levels which includes 1.84M-bit of display RAM (240x320x24bit), 4 preset gamma sets and an adjustable VCOM generator. Included in the LDS285 are additional display features that enable customers to provide value-added, differentiating display features further enhancing the visual communication experience for the end user. The LDS285 is available now in production quantities.

For more information, visit www.leadis.com.

Contact Information:

Tracy Lam,
Director, World-Wide Marketing Communications,
Leadis International Ltd.,
Tel: +852 21528880